Masters in Business · Friday, September 25, 2026
J.P. Morgan has formed an athlete council, including prominent figures like Tom Brady and Megan Rapinoe, to help tailor financial advice for student athletes. The initiative aims to educate young athletes on managing NIL earnings and preparing for potential professional careers, recognizing the unique psychological aspects of elite sports.
“So at a firm level, we put together an athlete council to inform us how to engage with athletes across their careers. So at every stage from student athlete to pro and making that transition then from pro to retired athlete and making that transition and really everything in between when you're a pro etc.”
“You have to be a little delusional to play at this level, to excel at a sport. And you can't tell somebody, well, you can't do that, don't do that, don't spend this, don't do that. So it's really helping us as advisors and planners frame what we're talking about in a way that resonates with athletes.”
“And the council has been great at helping us think about how to talk to athletes not because they're different they're all people right and that's the one thing again coming back to my psychology degree everybody's people but a couple of the council members had said at one point you have to be a little delusional to play at this level, to excel at a sport.”