Masters in Business · Wednesday, September 16, 2026
The primary trigger for selling a stock from the Founders 100 ETF (FFF) is the departure of the founder. The fund prospectus states that a sale will occur within 90 days of a founder announcing their resignation. Additionally, a 'fundamental overlay' designed to identify deteriorating company conditions, described as 'burnt pizza crust,' can also lead to a stock's removal.
“The main reason we would sell a stock is if the founder leaves. So in the prospectus, we state that if a founder announces their resignation or we will sell within 90 days of that announcement.”
“The second way a stock would get stalled is if the fundamental overlay flags a condition that says to sell the stock. So one of the ways we like to describe the fundamental overlay, it was built by my partner. It's really looking for what she calls burnt pizza crust.”