← Front page

Unpacked by AFAR · Thursday, September 10, 2026

Why You Shouldn't Stick to Big Chains: Finding Authentic Thai Culture in Smaller Stays

Romaine argues that choosing luxury hotels and international chains in Thailand can limit the authentic cultural experiences available, particularly in secondary or tertiary destinations. She encourages travelers to consider smaller, less polished boutique hotels and guesthouses, even if their online presence is minimal, to better connect with local flavor.

The tape

2 quotes
But in Thailand, that really limits you to what you can actually experience. Especially if you want to go and feel the genuine culture and a smaller place in a secondary or third destination, as they call them. And really get more of that local flavor.
But there are guest houses and little boutique hotels and little tiny resorts of like anywhere from five or six rooms to 15 that are all in these tiny destinations. And you might look at it online and feel like, oh, their website doesn't look great, there's barely any English, it's a three-star hotel, it's only $50 a night.
Heard on Unpacked by AFAR — “How to See Thailand’s Wonders Without Feeling Like a Tourist, published Thursday, September 10, 2026. Heardvine summarizes and quotes with attribution and timestamps, and links to the original everywhere.
Transcribed via Gemini audio transcription · $0.05
Why You Shouldn't Stick to Big Chains: Finding Authentic Thai Culture in Smaller Stays — Heardvine