Masters in Business · Wednesday, September 9, 2026
Tyler Gardner describes the initial phase of creating social media content as a "cringe phase" where early efforts are often met with ridicule. He emphasizes that overcoming this period of self-doubt and external mockery is crucial for anyone aspiring to be a content creator.
“And I think every single person who either considers themselves an influencer or somebody else considers them an influencer, you have to go through what we all call the cringe phase. Where you're producing terrible content because you're just not good yet.”
“Your friends all make fun of you and they laugh. And it's very easy in that moment to say, I want to quit.”
“And those don't come for six months to a year of daily torture and ridicule from the friends, the family.”