Masters in Business · Wednesday, September 9, 2026
Tyler Gardner was motivated to enter the social media space after observing a viral TikTok video about Roth IRAs that contained significant misinformation. He noticed a pattern of engaging but inaccurate content creators on social media, contrasted with accurate creators who struggled to connect with audiences.
“And the person didn't know what a Roth IRA was. So I look at this. I said, hon, this isn't actually how a Roth IRA works. And so I started going down the rabbit hole because there had been 2 million views on this video and it was complete misinformation.”
“So what I found when I delve a little bit more into the rabbit hole, I found there were a lot of people on these platforms who were very engaging and could speak very confidently and articulately. And they were just flat out wrong.”
“And then the people who were really accurate and data driven and who had done all the work. or who had actually been PMs or financial advisors for 20 years, some of them didn't quite know how to engage.”