Marketplace · Tuesday, September 8, 2026
A growing number of consumers are turning to AI tools like ChatGPT, Claude, and Gemini for product recommendations and price comparisons. A recent survey indicates about one-third of respondents are using these AI platforms for shopping assistance.
“In a world of endless Google search results, more people are turning to AI to shop.”
“A recent survey from the consulting firm Bain & Company found that about a third of respondents are hitting up ChatGPT, Claude and Gemini to get recommendations and to price compare.”