Inflation Increases Shopper Anxiety and Alters Buying Habits

“Christina Durante, a professor of marketing at Rutgers University, says inflation, which is at its highest level in three years, is causing serious anxiety for shoppers.”

“It's so uncertain that we don't know how it's going to play in.”

“She says some people really locked in. They kept a tight budget, maybe even hoarded money. Others. They were really likely to do impulse purchases on like new clothes, anything that might help them feel more in control over whatever's currently stressing them out.”