Marketplace · Monday, July 6, 2026
Major retailers like Target, Walmart, and Amazon are initiating back-to-school sales earlier in the year than usual. This trend, according to a PwC report, suggests families are expected to spend $922 on supplies, with 47% planning to spend more than last year.
“Target and Walmart and Amazon and most other retailers are rolling out back-to-school sales earlier than usual this year.”
“PWC, once upon a time known as PricewaterhouseCoopers, says families are going to spend $922 on supplies this year.”
“47% of those families say they are going to be spending more this year than last.”