Masters in Business · Wednesday, July 29, 2026
Contrary to popular belief, Dr. Grummitt states that purpose is not found but built or created through an active process. He advises identifying 'purpose anchors'—what excites you—and then taking action to build a life around them, citing his own experience of deciding to traditionally publish a book.
“People always ask me, they say how do I find my purpose? And the first thing I kind of say is, well, we don't find your purpose. You build or create it. It's a very active process, but it is true you have to have some idea of what lights you up. I call these purpose anchors, this idea of well, what kind of excites me? What lights me up?”
“I'll give you a perfect example. One of the ways you can find a purpose anchor is to ask yourself. If I found out I was dying tomorrow, what would I regret that I never had the energy, courage, your time to do? And I asked myself this ten years ago and the answer was so utterly clear, I'd regret never Traditionally publishing a book that was my purpose anchor, and that was really easy. I wanted to write a book and I wanted a traditional publisher.”