Marketplace · Thursday, July 30, 2026
Despite a significant 26% increase in grocery costs since 2020, consumers are increasingly opting for organic food, even though it can be 20% to 100% more expensive. The organic marketplace grew 6.8% last year, outperforming the total food market. This trend is driven by a desire for quality, alignment with values, and a focus on health, with even lower-income earners increasing their spending on organic products.
“Since 2020, the cost of food at home has shot up about 26%.”
“Last year, the organic marketplace grew three times faster than the total food marketplace. 6.8%.”
“Yes, they are financially stressed by high food prices, but they are a little bit more purposeful.”
“However, recently the lowest earners were increasing their spend at the fastest rate. They are prioritizing their health.”