Masters in Business · Friday, July 31, 2026
Som Seif explained that Purpose Investments aims to modernize investment management by creating outcome-oriented products, moving beyond traditional benchmarks. He highlighted the need for a shift from accumulation-focused strategies to addressing the critical 'de-cumulation' phase of investing, a gap he believes the industry has largely ignored.
“The principal mindset has always been so on the asset management side, was you know, let's build a modernization of investment management and products and services to meet clients where they need to be.”
“How do we help advisors and investors build more resilient portfolios, not just long only equities and long only bonds, but how do you optimize for the types of return streams that support a world where potentially bonds aren't your protective assets.”
“How do we help truly solve problems along the journey of a customer. How do we put the customer and their moment of need at any point, whether they're twenty five, forty five, sixty five, or eighty five, and ultimately help them with the types of services and solutions that drive that.”