Masters in Business · Friday, July 24, 2026
Lori Heinel recounts her unexpected role in the 'Fearless Girl' campaign, initially placing the statue opposite Wall Street's charging bull. She describes being called in at the last minute to be present during the statue's placement and subsequently finding herself explaining the campaign's message of advocacy for those who cannot speak for themselves on numerous news programs.
“So, as with anything, these things take a village, right. And so we had this placement of what is now the iconic statue of the Fearless Girl, initially down on Bowling Green facing off against the bull.”
“And I had been one of several people who had been involved in that effort and got a call the night before the statue was going to be placed and somebody said, can you go to New York like now and be there when we place this statue, just in case there's a tension, just in case some of the networks pick it up.”
“And so one thing led to another, and before you know it, I'm booked on three or four or five news programs over the next forty eight hours and telling the story about how the Fearless Girl came about and why we did it, and how important it was to stand up for those who perhaps couldn't stand up for themselves.”