Masters in Business · Friday, July 24, 2026
Lori Heinel expressed skepticism about the investment case for cryptocurrencies like Bitcoin, despite acknowledging their significant price appreciation. She noted her initial disbelief in Bitcoin's creation and her regret for not investing early on, but still struggles to understand its fundamental value proposition compared to assets like gold.
“I thought, you can't, just like manufacturer money doesn't grow on trees, you can't just manufacture it, you know, on a computer.”
“So I never really got it. But you know, you fast forward and suddenly you've got an asset that's up to thirty thousand, forty thousand, you know, over one hundred thousand at one point in time, and you're like, am I wrong? Like what am I missing?”
“So I don't know, the jury's out. We do believe in the sort of the digital ecosystem very much. We're trying to, you know, work on tokenization, and we're working on all kinds of other sort of digital finance types of endeavors.”