Afford Anything · Tuesday, July 14, 2026
David Bell suggests that the internet acts as a liberator for individuals living in locations they haven't personally chosen, often due to work or family caregiving needs. He used diapers.com as an example of a company that could leverage this to reach customers.
“Yes, so in that case, if you're in a place that you haven't really chosen, then the internet becomes a great liberator. So I'll give an example here. And it actually ties to some real work that we did for diapers.com. So we're trying to help sales sell as many diapers as they can throughout the entire country, right? And you might say, well, where's the best place for diapers.com to sell diapers? Well, the best place is probably where there's a lot of kids. But then, you know, you're not going to have a lot of e-commerce sales in those neighborhoods where the kids are. Because the parents they're not going to have a lot of e-commerce sales.”