The Indicator from Planet Money · Tuesday, July 14, 2026
Nicola Bouyon, creator of the travel guide website 'All About Berlin,' has experienced a drastic 75% decrease in traffic since Google introduced AI summaries in 2024. This decline has significantly impacted his income, which relies on affiliate marketing commissions. Bouyon reports that each month has been the worst for his website in two years, forcing him to renegotiate affiliate deals to mitigate the financial hit.
“That's when Google introduced AI summaries.”
“And since then, Nicola says traffic to all about Berlin has dropped about 75%.”
“Every month is the worst month of the website since two years.”