Marketplace · Wednesday, July 8, 2026
Ashley Sims, owner of the jewelry brand Human's Before Handles, noted a decrease in online sales but strong performance at in-person events. She is focusing on back-to-school pop-up shops and maintaining an "everything under $50" motto as consumers become more budget-conscious.
“We have and we've done our best to stick to our motto which is everything under $50.”
“Sims says online sales are down but in person events are performing well.”
“People are making a lot more conscious buys. So people are stretching their dollars right now.”