Masters in Business · Thursday, July 9, 2026
McKeel Hagerty stated that the public often overlooks the vast opportunities in the collector car market beyond headline-grabbing exotic cars. His data indicates a broad, inclusive hobby with appeal at every price point, including trucks and vintage SUVs, and a notable rise in female collectors.
“Yeah, well, I think those big headline cars are they attract so much attention and people just think it's this, you know, crazy, very high end market, very very rarefied cars. And while that is true, those are the headline grabbing numbers, you know, the big story is that there's just a much much wider opportunity for people who want to play in this space. Every single price point, every little bit of reliability and everything from pickup trucks. Like I said, if you live in that part of the world and that's something that's interesting to you, it's a very broad based hobby.”
“It's also you know this is. This was a hobby that for many many years was very much male oriented, mail driven, and I can see that in the data of who our insurance are and everything else. There's a really rising cohort of young women and you know, women who want to have these cars and have it be part of their lives too. I think that's probably one of the most exciting trends that so very broad based.”
“And sure it's fun to see a multimillion dollar whatever sell someplace, but that's just not that's not the average reality. The average is actually much broader based and much more interesting.”