Masters in Business · Thursday, July 9, 2026
McKeel Hagerty noted a significant trend towards 'analog' driving experiences, particularly the demand for manual transmissions in modern and classic cars. He explained that auction data showing a premium for manual versions of vehicles, even luxury supercars, demonstrates a growing appreciation for a more engaging driving feel.
“Well, it's true. And in fact, you know, you think about some of those very same supercar manufacturers that you know, we're you know, they signaled years ago we're getting rid of manuals. You know, everything's going to become this super electronic sort of driving experience, faster on a tracks track.”
“And by the way, the one nice thing about the PDK if you drive them in the winter, like I happen to love driving Porsches in the winter, PDK is pretty nice in the snow for what it's But setting that aside is I'm just totally impressed that many of these car companies are kind of going back on what they said they were going to be doing and starting to not reintroduce manuals, but they're producing another extra model with the manual.”
“And what they saw is they were looking at the auction data, like from our auction companies and others, and suddenly the manual version of something huge, absolute premium.”