Marketplace · Thursday, July 9, 2026
Felipe Flori, a City Bank analyst, observes that consumers at lower income levels are struggling significantly with price increases, leading to resistance in purchasing discretionary items like snacks and drinks. In contrast, consumers at higher income levels are faring better. Flori anticipates that consumers will eventually adjust to economic shocks and revert to previous spending habits.
“Especially of the low income levels, right? Consumers at the higher end are doing a lot better, but consumers at the lower end are really struggling.”
“And then consumers just kind of adjust. Eventually, we stop being disciplined, go back to our regular, chippy eating ways.”