Marketplace · Thursday, July 9, 2026
PepsiCo reported a 6% increase in net revenue, but noted weaker sales in the US, particularly for impulse buys at convenience stores and gas stations. This is attributed to consumers tightening their spending in response to rising prices, a phenomenon linked to 'mental accounting' where increased gas expenses reduce willingness to spend on other items.
“The maker of Doritos and Gatorade and Pepsi, too, uh, reported net revenue up more than 6% from the same time a year ago.”
“The company said food and beverage sales in the United States were tempered as consumers tighten up in response to rising prices.”
“If you're typically used to spending $40 at the gas station, if now you have to spend $50, you kind of think about that as one account.”