Afford Anything · Friday, July 10, 2026
Lorraine Marchand emphasizes that a CEO's primary role is to shape the company's culture, values, and behaviors. She notes that while technical talent can be found, the CEO is solely responsible for setting the direction and maintaining the company's rituals.
“The CEO should be shaping the culture, like that's the most important thing that you're doing. You can find a lot of technical people to build and deliver whatever it is you want to deliver.”
“But only you set the direction, the culture, the values, the behaviors, the ritual. And you want to keep a close hand on that.”