Afford Anything · Friday, July 10, 2026
For entrepreneurs in fully online businesses, Lorraine Marchand advises a 'hybrid approach' that combines high tech with high touch to combat remote work loneliness. She suggests engaging in digital team-building activities like virtual happy hours or guided cheese tastings.
“For many people, the whole purpose of wanting to become an entrepreneur is that they want the freedom of remote work. But with the freedom of remote work comes the loneliness of remote work, the inability to get a bunch of people in a room together to eat pancakes or dumplings.”
“I would never suggest that somebody go completely digital because I think that the hybrid approach is best. I think that we still need high touch with high tech.”
“I've had happy hour with my team, a digital happy hour. So we all get together, we're on the Zoom and everybody has brought their favorite drink and their favorite snack.”