Masters in Business · Wednesday, July 8, 2026
Lyft CEO David Risher emphasized the profound societal role of transportation technology, particularly in enhancing the quality of life for an aging population. He highlighted Lyft's 'Lyft Silver' program, designed to make services more accessible for older adults. Risher believes that facilitating social connection through accessible transportation is as crucial as advancements in healthcare for promoting healthy, long lives.
“I'm going to come back to the basic role that technology plays in people's lives to help them live their absolute best lives. I'll tell you something that I have a lot of passionate about personally, and that is as people live longer lives, one of the things that is very predictive of their quality of life is how much time they're spending with other.”
“And so one of the things I'm really quite proud of with Lyft is, you know, Lift Silver is a particular product line that we've developed over the last year that's really focused on, you know, helping older folks get out. The app's a little easier to use, the cars are really easier to get into, the drivers a little bit more experienced.”
“I want technology that kind of helps me live my best life, and I think transportation plays a big role there.”