Masters in Business · Wednesday, July 8, 2026
Lyft CEO David Risher observed significant shifts in consumer behavior, with 'party time' (Thursday-Saturday evenings) and commutes showing strong growth. He attributed the rise in 'party time' partly to 'app fatigue,' driving people to seek real-world experiences. Risher also noted the resurgence of commutes and continued strength in travel, suggesting a broader societal desire to reconnect and engage in activities outside the home, influenced by post-COVID sentiments and generational preferences.
“So I'll tell you two things that are growing quite quickly. One is party time. And it might be funny to start there, but party time, so I actually say what that means. What that means is a Thursday night for a really Friday night and Saturday night. Call it nine to midnight.”
“And it is really interesting. I think this not just post COVID, but I think frankly, a little bit of app fatigue is driving people to say, you know what, let's actually get out and spend our lives out in the real world instead of spending all of our lives on apps.”
“So I think these are pretty big, you know, real societal shifts as people want to kind of be out in the real world.”