Emirati Chocolate Collection Becomes Mirzam's Best-Selling Range
Cathy Johnston shares that Mirzam's Emirati collection, featuring recipes inspired by traditional regional desserts such as halwa and khabisa, unexpectedly became the company's best-selling range of chocolate bars.
“I think I was surprised after we launched it that it became our best selling range. And it's still our best selling collection of chocolate bars.”
Cathy Johnston
Heard on Unpacked by AFAR — “Dubai Food Tips From the Chefs Who Know It Best”, published Wednesday, October 21, 2026. Heardvine summarizes and quotes with attribution and timestamps, and links to the original everywhere.