Unpacked by AFAR · Wednesday, October 21, 2026
Cathy Johnston discusses the 10th anniversary of Mirzam, a Dubai-based bean-to-bar chocolate maker established in 2016. She explains how the brand's recipes and collections draw inspiration from Emirati history, the ancient spice trade routes, and local ingredients like honey and dates.
“So it's Mirzam's 10th birthday in a few days. So we started in 2016 and the whole premise of the business was to create a food gift that people could take away with them from Dubai.”