Hard Fork · Friday, October 2, 2026
A summit between former President Trump and AI CEOs resulted in a rebranding of AI to 'superintelligence,' seen by some as an effort to improve public perception. Trump also urged companies to self-regulate, a move that critics suggest lacks concrete enforcement mechanisms compared to government regulation.
“The upshot of this was that it was a rebranding exercise, right? Like the kind of what they got at the end of it was we're calling AI superintelligence now. That was the big commitment.”
“And right. I mean, Trump, along with the rest of the tech industry, maybe they are they're the ones who put this idea in his head, knows that AI needs a rebrand that like right now people have pretty negative feelings about it, especially associating with the data centers.”
“I mean, it's just insane. Gates is very pro-regulation. But the place where they both met up was there very much people who see AI as a tool that can be, that needs to be addressed as a tool instead of as a kind of”