Everything Everywhere Daily · Tuesday, September 29, 2026
Morgan Spurlock's 2004 documentary 'Super Size Me,' which documented the negative health effects of a McDonald's-only diet, had a profound public relations impact. In response to the outcry, McDonald's eliminated super-size options and introduced healthier menu items like salads and wraps, and later adopted self-service kiosks and app-based ordering.
“Morgan Spurlock's 2004 documentary Super Size Me highlighted the issues.”
“In his documentary, Spurlock pledged to eat three meals a day at McDonald's, agreeing to a supersize meal whenever he was asked.”
“Public outcry forced McDonald's to overhaul its entire brand strategy.”
“Gone were super-size options.”
“The franchise welcomed healthier options such as salads, wraps, fruit, and yogurt.”