Everything Everywhere Daily · Tuesday, September 29, 2026
Ray Kroc, a milkshake machine salesman, discovered the McDonald brothers' highly efficient 'Speedee Service System' in 1955. Recognizing its vast potential, Kroc pitched a national franchise strategy and opened his first franchise in Des Plaines, Illinois, laying the groundwork for the McDonald's empire.
“In 1955, a 52-year-old milkshake machine salesman named Ray Kroc received an order that defied all logic.”
“An intrigued Kroc drove out to investigate and discovered the Speedee Service System in full effect.”
“Recognizing the potential of their innovation, he pitched to the brothers on a national franchise strategy.”
“In April of 1955, Kroc opened his first franchise location in Des Plaines, Illinois, founding McDonald's Systems Incorporated.”