So Money with Farnoosh Torabi · Monday, September 28, 2026
Farnoosh Torabi introduces the episode's focus on starting a business in midlife, acknowledging that while the idea stage is easy, securing funding, support, and confidence is complex. She highlights that this discussion is particularly relevant as borrowing costs are high and traditional funding is difficult to obtain.
“And today we're talking about starting a business in midlife.”
“And if you've ever attempted this, you know that the idea is often the very easy part. Finding the money, the support, and frankly, the confidence to actually do it, is where things get complicated.”
“Today we're talking about what it really takes to launch and grow a business in your 40s, 50s, and beyond, especially at a time when borrowing is expensive and traditional funding can be tough to come by.”