The Twenty Minute VC (20VC) · Monday, September 28, 2026
Alex Mashrabov explained that Hixfield's growth is driven by addressing the unmet needs of companies struggling to create relevant content for social media. He noted that while direct response advertising is achievable, keeping up with the daily trends on social platforms is a significant challenge for most businesses.
“But then what I realized is that there are a lot of unmet needs on advertising sites. Average company cannot figure out how to be relevant on social media.”
“And this is a major gap. Like social media is the main media in the world.”
“Most of the companies in the world cannot simply do that. Because no one simply can keep up with the pace of production for social media as trends change pretty much every day.”