Bloomberg Surveillance · Monday, September 28, 2026
Rich Steinmeier, CEO of LPL Financial, believes Artificial Intelligence will significantly enhance the quality of advice delivered by financial advisors by enabling higher and more consistent levels of personalization. He also anticipates AI will improve operational efficiency in business delivery and internal capability development.
“I mean, first, I think it's going to raise the level of advice that's delivered. So we work through financial advisors, pure play wealth management firms.”
“And I think what you're seeing in AI is it's kind of rising the ability for those advisors to serve universally, consistently, higher, deeper levels of personalization and advice across their entire book.”
“And so I think we see it impacting advice delivery, impacting the efficiency of the way we deliver the business, and then We do a lot of building our own capabilities, and I think the efficiency in building the capabilities is one area where we see material improvements, at least in the early stages.”