WSJ Tech News Briefing · Monday, September 28, 2026
Meta Platforms is establishing a new business unit dedicated to selling AI tools to enterprise clients, leveraging its existing AI momentum and significant investments. This strategic shift involves bundling services like the Muse personal productivity agent, a coding tool, and access to its advanced AI models for businesses, aiming to diversify revenue beyond advertising.
“Meta Platforms is starting a new business line focused on selling AI tools to enterprise customers, aiming to build on the momentum of its viral muse personal assistant and deliver a return to its hefty spending.”
“The company said the move will bring together sales of several of Meta's existing AI tools, including its Muse personal productivity agent, a coding tool, and access to its top models and agents for businesses.”
“It is spending more than $100 billion on its AI infrastructure just this year, and investors are eager to see that investment bear fruit.”