Marketplace Tech · Wednesday, September 23, 2026
The beauty industry is adapting to AI by shifting marketing strategies from traditional Search Engine Optimization (SEO) to Generative AI Engine Optimization (GEO). Brands are now compelled to provide more detailed product information, including technical data and testimonials, to be discoverable by AI chatbots.
“And so I think, you know, the personalization thing isn't new, brands have been wanting to do that for really long time, but what I'm seeing as new is that they're adding more descripters like Reddit. These chatbots are looking at all the sources, including Reddit, including a brand's own website. And so brands are now compelled to offer maybe more technical data, more before and afters, more testimonials to improve what we call GEO, you know, generative AI engine optimization instead of SEO, search engine optimization. And so brands are starting to think more about how they can offer more information that a chatbot can read.”