Marketplace Tech · Wednesday, September 23, 2026
The beauty industry is increasingly leveraging AI, with consumers turning to chatbots for personalized skincare and makeup recommendations. According to market research, beauty inquiries now account for nearly half of generative AI retail referral traffic, indicating a significant shift in consumer behavior.
“And consumers are increasingly looking to chatbots for skincare and makeup recommendations. Apparently, beauty inquiries account for almost half of generative AI retail referral traffic, according to market research from Euromonitor.”
“So Google data has shown when people use their AI mode, they're spending, you know, roughly 11 minutes having these conversations looking for help with their beauty products or their beauty routine. Whereas, you know, a traditional Google search is maybe three to four minutes when you're trying to find a new product. And I think that really speaks to this conversational element.”