Money For the Rest of Us · Wednesday, September 23, 2026
David Stein offers a heuristic for evaluating investment sales materials, suggesting that the longer the text, the more wary one should be. He contrasts the 15,300 words on the "Low Stress Trading" sales page with the approximately 1,500 words on the "Money for the Rest of Us Plus" community sales page, noting that his own community's page takes about six minutes to read, versus an hour for the other.
“Here's a rule of thumb for any type of sales page or landing page. The more words, the more text, the more wary we should be.”
“And in this case, low stress trading, 15,300 words on their sales page. They suggested they spent over 200 hours on it. Now, if we compare that to Money for the Rest of Us Plus, our premium community, our sales page, about 1500 words.”
“It takes about 6 minutes to read, not an hour to read the other sales page. It's that much shorter.”