All-In with Chamath, Jason, Sacks & Friedberg · Wednesday, September 23, 2026
The first acquisition made by Bending Spoons was a mobile app for iPhone that personalized keyboards, costing around $10,000. Luca Ferrari noted that the app had negligible revenue and was not heavily monetized, but it possessed a user base that Bending Spoons could improve.
“What was the first acquisition? And how much did you pay and how did you get the deal done?”
“So the first acquisition, uh, we paid $10,000, give or take, and it was a, um, mobile app for iPhones specifically that you used to personalize your keyboard.”
“That one specifically, I think, had negligible revenue. It wasn't even really monetized.”