All-In with Chamath, Jason, Sacks & Friedberg · Wednesday, September 23, 2026
Luca Ferrari explained Bending Spoons' core strategy of acquiring existing apps to "buy product market fit." The company focuses on its strengths in engineering, design, monetization, and marketing to improve and scale these acquired assets.
“And, and, you know, we came up with. She started with $40,000. $40,000 exactly in, uh, 2013, and we we had this strategy, which has remained pretty much the same, obviously, you get smarter, you refine things in time.”
“Uh, but the idea was we are not very good at finding product market fit, or maybe, you know, luck plays a big role, probably both things are true. But we have become pretty good at engineering, uh, design, monetization, marketing, in just three years of hard work.”
“And so we should be able to be among the best in the world at that. And we should be able to buy product market fit from people.”