Odd Lots · Thursday, September 24, 2026
Rachel Carton discussed the impact of AI on social media professionals, noting that many bosses are increasingly relying on AI for decision-making, even for creative content like memes. This reliance on AI, where bosses use tools like Claude or Copilot to validate ideas, is described as "demoralizing" for their teams who feel their instincts are being overridden.
“So I think the way that AI is showing up for a lot of marketing teams is through their boss.”
“I wrote an article about this called Does Your Boss Have AI Brain? And I talked to like a hundred marketers who are dealing with an issue where their boss is asking them to use AI and their boss is using AI themselves and they're outsourcing all of their gut instincts to AI. And so I heard stories of a social manager who worked hard on a funny meme and they'll send it to their boss and they run it through Claude and ask, is this funny?”
“I heard another example of a marketer who their boss only buys into ideas that came from Copilot. And so they actually will mock up their ideas into the Copilot UI to send their boss to get it approved. And so the quote that sticks with me from that article is demoralizing as hell.”