Odd Lots · Thursday, September 24, 2026
Rachel Carton advises aspiring social media growth that serialized content, similar to a TV show, is currently more effective than traditional lifestyle influencing. She points to examples like a cook consistently posting videos of their daily creations, suggesting this "show" format is key to audience engagement.
“What are yours? I would say the accounts that I see that are growing right now, all their content has a real like through line of familiarity. It's like they're creating their own TV show. There's a cook at a restaurant who wears meta glasses and just records what he's cooking. I believe he's grown to like 500,000 followers in maybe two or three months, like Gil Holy Cooks. And so that's all that they post is just like my show is on. They are making an episode every day. Yeah, it seems to be a lot of like serialized content. It's all becoming shows. You have to really think about entertaining.”
“I think the era of like sharing your life is like very declining.”
“Nobody cares. And I think like, so don't try to be a lifestyle influencer in 2026. It's not, there's a lot of anger towards those people.”