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The Rational Reminder Podcast · Thursday, September 24, 2026

Beaver Applin's Buckies: A Case Study in Convenience Store Success

The discussion features Beaver Applin, owner of the Buckies convenience store chain in rural Texas, as an example of a 'Main Street millionaire.' His stores are described as football-field sized, generating significant revenue, with merchandise even being sold secondhand online for millions.

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The tape

3 quotes
“So there's this one guy that we talked about in the book, Beaver Applin, who owns a chain of convenience stores called Buckies in the South. Kind of in rural Texas.”
“But these things are like football field sized. Everything's bigger in Texas. I went to high school in Texas. It's very much true of these convenience stores.”
“There's people who make millions selling Buckies' merchandise, like secondhand online. And that's just not the image that normally comes to mind when you think about who's really rich.”
Heard on The Rational Reminder Podcast — “Wealthy People Are Hiding in Plain Sight (ft. Owen Zidar) | #428”, published Thursday, September 24, 2026. Heardvine summarizes and quotes with attribution and timestamps, and links to the original everywhere.
Transcribed via Gemini audio transcription · $0.06
Beaver Applin's Buckies: A Case Study in Convenience Store Success — Heardvine