The AI Daily Brief · Thursday, September 24, 2026
KPMG is shifting its focus to Generative Engine Optimization (GEO), aiming to become a trusted source for AI to cite. With AI-generated results increasingly providing direct answers, companies need their content to be discoverable and understandable by AI systems. KPMG's mandate is to ensure expertise appears within AI-driven answers to maintain visibility.
“One big change around AI is we've shifted our thinking from how we rank our pages to how do we become the source that AI trusts enough to answer with.”
“This is not just an SEO evolution, but a visibility mandate.”
“If AI is shaping decisions, your expertise needs to show up inside the answer.”