Tech Brew Ride Home · Friday, September 25, 2026
Meta has introduced Horizon Create and Horizon Studio, new tools enabling users to build games using AI prompts, which will be playable on Facebook and Instagram. This initiative aims to give games significantly wider reach by integrating them directly into social media feeds, bypassing the need for app downloads. Meta's move comes as platforms like Roblox also enhance their AI development capabilities.
“Meta has unveiled a mobile app called Horizon Create and a web app called Horizon Studio for building games with AI prompts.”
“Someone scrolling through Instagram can tap a clip of your game and be in a multiplayer session within seconds without needing to download an app or be redirected, Meta says.”
“Giving people the tools to quickly make those could give people more options for things to play.”