Marketplace Tech · Friday, September 25, 2026
Meta's new Muse AI assistant has a feature allowing it to make calls on behalf of users, such as to doctor's offices. However, it's revealed that these calls are powered by humans in the background, raising concerns about user privacy and data sensitivity. Users are unsure if their sensitive information is being handled by AI or a human, leading to a potential trust deficit.
“One of the headlines that I was looking at, you know, sort of going into this conversation was that the feature that Meta has where the Muse assistant can actually call, for example, a doctor's office or a customer service representative on your behalf, is actually powered by humans in the background.”
“So we don't know as users, like who's actually making the call, is it the AI model or is it a human? And if I'm making a call for a super sensitive document appointment that, you know, I'd rather that another human being doesn't know about, on the back end, I can't be sure whether somebody's actually privy to that or not.”