Money Stuff: The Podcast · Friday, September 25, 2026
Puzzle hunt creators Ryan Patch and John Seale discuss their experience creating an alternate reality game for an NFT firm during a crypto bull market. While lucrative at the time, the project ultimately did not survive long-term, reflecting the volatility and ephemeral nature of the crypto industry.
“And at the same time, we were building a completely bespoke kind of alternate reality game puzzle community for a NFT firm. And we had no idea what we were doing in crypto, no idea what we were doing with NFTs. And so Reading your article helped me like get my head around this whole concept as we were building out this game, community, world, IP universe that we were hired to do kind of like an extension of the Bored Ape Yacht Club universe.”
“And, uh, that's a real moment in time.”
“It's that's pretty much it.”