Money Stuff: The Podcast · Friday, September 25, 2026
Ryan Patch and John Seale explain that clients from the finance industry, particularly firms like Bridgewater, often seek 'brutality' and difficulty in puzzle hunts. This preference for intensity and challenging puzzles reflects a cultural aspect of these firms, which the creators have learned to accommodate.
“Yeah, they want the brutality. They like it to be difficult.”
“And the feedback we get from Bridgewater, at least the point of contact who helps us plan their events is that they want the puzzles, they want the goods.”
“And I think the finance industry and the tech industry have become really closely intertwined. And as I said, the tradition of the MIT mystery hunt, a lot of these people that come from Cambridge end up in New York, end up doing finance related jobs. And so they've crafted a taste for this type of thing already earlier in life.”