Planet Money · Friday, September 18, 2026
Alex Mayosi's 'Domino's Pizza Tracker theory of everything' posits that the pizza tracker became the foundational model for all subsequent online tracking systems, from package deliveries to ride-sharing apps. This innovation created a new consumer norm of expecting constant updates and a sense of control over service timelines.
“Alex, you call it the Domino's Pizza Tracker theory of everything.”
“The Domino's Pizza Tracker would become the canonical model for every website or app that maps out how long a purchase or delivery or service is going to take.”
“And it created a completely new norm for how we expect to feel when we buy stuff. We're talking banking, car repair, tax prep, waiting for an Uber. Your theory is, it all started with the pizza tracker.”