Odd Lots · Saturday, September 19, 2026
Gene Sykes provided a scale comparison for the 2028 Los Angeles Olympics, highlighting that it will involve 17,000 athletes and approximately 900 medal events, with 15 million tickets to be sold. This significantly exceeds the scale of the recent World Cup held in the US, Mexico, and Canada, which featured 600 athletes and 6.5 million tickets.
“By comparison, in the Olympic and Paralympic Games, when you put the two together, we'll have 17,000 athletes. We'll have something like 900 separate events, medal events. It's enormous. We'll sell 15 million tickets between the Olympic and the Paralympic Games in Los Angeles.”
“The World Cup sold 6.5 million tickets. So it's a significantly bigger and more complicated experience than the World Cup.”