Bloomberg Surveillance · Saturday, September 19, 2026
Despite predictions of its demise during the pandemic, the suit is experiencing a comeback in both fashion and professional settings. While work dress codes have become more relaxed, tailored suits are re-emerging, often with vibrant colors and textures, as a form of personal expression rather than a corporate uniform. This trend is driving demand for custom tailoring and fashion-forward suiting options.
“The pandemic seemed as if it finally marked the death knell of the suit, and yet something improbable has started happening in recent years. The suit is making a comeback.”
“People lost a lot of weight because of GLP-1 and had different shapes and sizes. And then a funny thing happened in the past few years where, after that boom of people coming back and having to buy suits because weddings were happening again, People stopped having to wear suits, have to wear suits to work and stuff, and they started wearing suits for fun.”
“So now the thing that's like really hopping at Brooks Brothers, for example, is fashion suiting. It's fun suits with fun colors and textures.”
“Right when I started reporting this story, I went to the Armory, which is a wonderful men's wear shop on the Upper East Side. And this tailor, Taylor Cade, Yamamoto-san, comes from Tokyo twice a year, doesn't speak English.”