Bloomberg Surveillance · Saturday, September 19, 2026
A growing trend sees baby boomers increasingly funding their grandchildren's needs, extending beyond temporary help to sustained financial support. This 'grandparent economy' is driven by the high cost of raising children, which can exceed $300,000 before college. Financial advisors caution grandparents to prioritize their own retirement savings.
“And what we're seeing these grandparents providing isn't just temporary help. I'm actually thinking of it kind of like the grandparent economy.”
“The cost of raising a kid is $ 300,000, not counting college.”
“And that's something that financial advisors are saying, stop, put on your own oxygen mask before you host.”